Case studies

Bringing the latest scientific developments to clinical practice

Learn how we helped the client overcome the challenge of enabling access to scientific knowledge for HCPs worldwide.

Employees

Specialists in

56,000

Fertility

photo - an audience sits in an auditorium

The challenge

The field of fertility is rapidly evolving as clinicians and scientists around the world make major new developments. However, geographic and other practical restrictions impede knowledge exchange and collaborations between leaders in the field. Our client recognised this challenge and asked for ways to bring the latest medical insights to remote HCPs in Asia-Pacific.

The solution

We managed broadcasting of a medical education event in Taipei, Taiwan and developed enduring content to deliver the scientific voice to HCPs around the world. More specifically, we oversaw the project and coordinated the event on site working together with 4 agencies. We managed online broadcasting of 4 key sessions, including a remote one and broadcasted worldwide and into China. We also engaged with and interviewed fertility experts and generated 18 animated videos and 4 webcasts.

photo - a city skyline

The benefit

The client was pleased with our performance that enabled remote HCPs to access medical insights instantly and at low cost. HCPs were also able to visit the webcasts and videos online post event, at a time convenient for them.

>350

HCPs were able to attend through the broadcast platform without interrupting their professional activities.
Up to

85%

of HCPs were retained until the end of the broadcast.

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