Our work

Expert opinions blog

Learn how we helped our client raise awareness of women’s health issues.

Employees

Specialists in

35,000

Women's health

photo - a pair of hands holds up a sign that reads WOMEN'S HEALTH

The challenge

The client wanted to raise awareness on women’s health issues. However, many HCPs are unable to attend conferences in person to identify and share the latest news, while distributing pharmaceutical content might not be efficient as it may be disregarded as advertising.

The solution

We developed a live, non-promotional blog covering updates presented at key conferences, highlighting new data and key learnings concerning women’s health. A linked Twitter page allowed the blog to also be at the forefront of online conversations at the conference.

photo - a laptop with the Women's Health Blog web page on its screen

The benefit

The blog reached:

50k

impressions and

829

engagements on Twitter

692

visits and

1228

page views in just 1.5 months over the conference period

Providing more accessible information enabled an improved understanding of the women’s health field amongst HCPs. Our Twitter channels enabled engagement of clinicians with the more recent updates in the field.

Looking for similar disease awareness support?

Healthcare challenges

View all of our work >